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The Connect Playbook

The Connect Playbook

Published by: Research Desk Released: Feb 05, 2020

The first thing most people probably think about when they hear the word “connect” is their smartphone. This is for good reason, considering more than 5 billion people in the world have mobile devices, and the average American spends over four hours each day connecting with other people through a mobile device.

But as fast and responsive and sleek as they have become, the devices themselves aren’t what keep us enraptured. Smartphones are tools. They’re a conduit to virtually anything you could want to watch, read, listen to, play or learn about. That’s what we really find so indispensable; unfettered access to entertainment, communication, information.